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our story

After working in marketing for a Northwest Arkansas bank for over 12 years, I stumbled into the toy world and fell in love!  As a lover of gift giving, I enjoy learning about the interests and personalities of each family and child.  I love the KINDNESS expressed by the heart of the giver & the JOY found by the recipient.  

In the summer of 2016 we began offering local Pop Up Shops and opened our online store.  While participating in the Northwest Arkansas Boutique Show in November of 2016, we began dreaming of store front in Fayetteville. The opportunity came to join the Fayetteville icon, Sara Kathryn's, in February of 2017 and move with them to the Fayetteville Historic Square later that year.

In the spring of 2018, a location in our neighborhood became available and we were able to realize our dream of opening our own store front at 2852 N College.  The space opened in June where we have an expanded product offering, play area, and a Mom's Table where mom's can come to connect while their kiddos play.  It goes without saying that 2020 has been a unique year where we have had to adapt and change.  We missed having our #kjkids in the shop during he quarantine season but continued to bring great JOY through local delivery and pick up.  As we were able to open the doors of the shop again this summer for in store shopping, we began dreaming of a way to host our events again.  In September of 2020, we opened a temporary space known as the KJ Studio to host events and birthday parties. 

We love sharing unique, high quality toys with the Northwest Arkansas market and beyond and being a place where moms, aunts, grandmothers, and friends can connect and encourage one another. Thank you for letting us be a part of so many of your family celebrations! 



meet April & darryl

The Spencer's love spending time with their family.
Razorback Games. Backyard Cookouts.
Investing in their Community. Delivery from Dominos.

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@kindnessandjoytoys